Building a Big Brand in a Small Space Business: Management and Leadership

Did you know you can have a seven-figure medical spa in only 900 square feet? Your medical spa brand isn't reflective of the amount of square feet you have—it's about the brand you curate. In this presentation, Katie Ehlis will discuss the best practices her team has put into practice, including developing patient personas to better understand the "who," designing a small space with big experience, the importance of all team members playing a part in your living brand and, finally, utilizing financial data to make responsible business decisions.